Some celebrities put their name on alcohol. Kendall Jenner just clipped hers to your purse.

In a move that fuses pop culture with product design, 818 Tequila—Jenner’s ever-expanding agave empire—has dropped a new offering: the 818 Minis. These 50ml “nip-sized” bottles of Reposado and Blanco are being marketed as both drinkable and wearable. And yes, it’s exactly what it sounds like—mini tequila shooters that double as accessories. It’s absurd. It’s genius. It’s 2025.

Launching under the cheeky campaign title “Free the Nip,” the 818 Minis are being positioned as a vibe—portable, spontaneous, aesthetic. These aren’t meant to be tucked away in a minibar drawer or left rattling in an Uber glove compartment. They’re a statement piece. A mini-ritual. A tiny glass-tipped wink to indulgence on the go.

It’s also a savvy brand maneuver. By teaming up with delivery powerhouse Gopuff, Jenner’s 818 is offering exclusive bundles that include a collectible “Mini Bag Charm”—an actual leather charm designed to hold the 818 Minis on your keychain, tote, or fanny pack. The partnership hits on multiple consumer veins at once: alcohol, fashion, limited drops, and instant gratification. Your mini tequila, delivered to your door. Your accessory, already viral on Instagram. Your brand loyalty, sealed with a sip.

Tiny Bottles, Big Picture

This is more than another celeb-driven gimmick. While some critics may write this off as a marketing ploy—and sure, it is—there’s also something deeper here. The alcohol industry is undergoing seismic shifts. Americans are drinking less often, but when they do drink, they want the experience to feel intentional. Boutique. Designer. Memorable.

Microdosing meets micro-sipping.

The 818 Minis hit that moment. Reposado and Blanco are the entry points—two of the most versatile tequila expressions for both sipping and shooting. According to the 818 website, the Blanco leans tropical and citrusy, while the Reposado brings honey, pecan, and toasted almond. In full-size bottles, they play well in upscale cocktails. In mini form, they suggest casual luxury—affordable, curated, and ready for a rooftop party or festival belt loop.

At $3.99 and $4.99 respectively, they’re priced to move, making them more accessible than Jenner’s pricier Eight Reserve bottles. Distribution begins in September at retailers like Total Wine & More, BevMo!, and Remedy Liquor. By fall, they’ll likely be everywhere.

From Agave Fields to LA Streetwear

818 Tequila was born in Jalisco, Mexico, but its branding was always rooted in LA cool. The name itself is a reference to the San Fernando Valley area code. Launched in 2021, the brand stirred both excitement and controversy—lauded for its design-forward aesthetic and clean taste, but criticized for perceived cultural appropriation. Jenner, a non-Latina, faced scrutiny over profiting from a product steeped in Mexican tradition.

Three years later, 818 is still growing, and that early discourse has matured. The company continues to work with family-owned distilleries in Mexico. The agave is harvested by jimadores. The tequila is crafted in the highlands. And now, the bottle isn’t just a bottle—it’s a fashion piece.

Love it or hate it, there’s no denying the branding machine at work. Jenner’s team knows how to position a product. And in a market where every bottle is fighting for shelf space and scroll time, being wearable is its own kind of edge.

“Free the Nip”: Branding in a Meme Economy

The slogan could have flopped. Instead, it tapped into Gen Z’s love of irony and millennial nostalgia for rebellion. “Free the Nip” calls back to the long-standing debate around body autonomy, gender norms, and social media censorship—but it also makes you laugh. It’s tequila, not politics. But it’s also tequila as politics. A branded in-joke that’s provocative without being offensive. Like the 818 Minis themselves, it walks the line between novelty and intention.

Final Pour: Mini Bottles, Massive Play

For a celebrity brand that already had major market share, this mini bottle release feels unusually thoughtful. It nods to culture, to convenience, and to the desire to blend lifestyle with liquid. Whether you see it as high-concept brand evolution or a tequila-fueled accessory trend, one thing’s clear: Kendall Jenner isn’t just bottling agave. She’s bottling aesthetic.

And for a generation that loves curated chaos—be it in cocktails or clothing—that’s exactly the kind of buzz that lasts longer than a shot.